KIND REGARDS IS A WORK BRAND FOR MODERN WORKING WOMEN.
We'll make cool, comfy clothes and have honest, real-life conversations.
This project was borne out of frustration and an open letter that was liked and shared over 13,000 times.
I'm bored of workwear being dull, outdated, and not versatile enough for my ever-evolving work week.
I'm bored of the 'women in work' conversation being driven by #girlboss ideals, and limiting idea's of success and professionalism.
And I'm excited to figure out how both things can be done better through storytelling, responsible products, and celebrating all women, and all work.
The plan is to launch sometime this year. This is a passion project, serious business venture, and (hopeful) cultural movement all rolled into one. It's 100% bootstrapped, and I work full-time, so this will develop slowly. Thoughtfully. Appreciate you coming along for the ride. I need help! And I'm keen for this to be shaped by the women who are a part of it, so email me on letters(@)kindregards.co with thoughts, ideas or insights. I'd love to hear from you.