MONEY-MAKING WORK. EMOTIONAL WORK. PARENTAL WORK. CREATIVE WORK. POLITICAL WORK. HOUSE WORK. INNER WORK. IT’S ALL WORK. WORK THAT IS EQUALLY INTERESTING AND WORTHY OF CELEBRATION. KIND REGARDS OPTS OUT OF LIMITING IDEAS OF SUCCESS AND PROFESSIONALISM, AND REPLACES IT WITH ONE SIMPLE IDEA: SELF-DEFINITION. THE ONLY THING LEFT TO ASK, THEREFORE, IS: WHAT WORKS FOR YOU?
Rhythm is important, and we honour this operationally. Mirroring the ebb and flow, of well everything. We push, then pull. We push - dropping 4 units a year, exclusively with pre-orders - and then we pull. Focusing on ideation, experimentation, and preparing the next unit.
To self-define, as individuals, as working people, as a business, is no small feat. It requires us, you, to ask more questions. Usually ones that start witH "why". We were born out of a question: why is the conversation around "work" and "women" so narrow? When each of those things - work and women - are imbued with more nuance than the listicles allow for? You can read the letter here.
We document the process of self-definition, as individuals, as a business, in real-time. We ask a lot of questions such as: Must struggle beget success? Is hard work sacred? When does intuition trump experience? Is it possible for art to be commercial? Why is only professional work recognised as valid, but familial and domestic, not?