MONEY-MAKING WORK. EMOTIONAL WORK. PARENTAL WORK.

CREATIVE WORK. POLITICAL WORK. HOUSE WORK. INNER WORK.

IT'S ALL WORK. WORK THAT IS EQUALLY INTERESTING AND WORTHY OF CELEBRATION.

KIND REGARDS OPTS OUT OF LIMITING IDEAS OF SUCCESS AND PROFESSIONALISM.

AND REPLACES IT WITH ONE SIMPLE IDEA: SELF-DEFINITION.

THE ONLY QUESTION LEFT TO ASK, THEREFORE, IS: WHAT WORKS FOR YOU?.

A CREATIVE EXPERIMENT IN BRAND AND BUSINESS.

CLOTHES AND CONVERSATIONS for self-defined working women

  • Kind Regards is a creative experiment in brand and business, that started with a viral open letter.

    Calling for a fundamental reframing, of how we discuss and navigate work as people, as women

  • Through it we cemented our central idea: self-definition.

    To work on your own terms, outside of narrow ideas of success and professionalism, #worksforme.

  • We’re designing a way of being - thinking, dressing - that honours this. The dynamic reality of how women work.

  • For now we have conversations. In a few weeks, we'll be launching clothes.

  • Kind regards,

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